McDonald’s USA to bring the magic of characters from Disney films to updated Happy Meals with multi-year agreement
All McDonald’s Happy Meals Offered in U.S. will be in line with Disney’s Industry-Leading Nutrition Guidelines by June 2018
OAK BROOK, Ill. and BURBANK, Calif., Feb. 27, 2018 (GLOBE NEWSWIRE) — McDonald’s USA and The Walt Disney Company today announced a promotional alliance driven by McDonald’s commitment to improve the nutritional standards of its Happy Meal menus. With this multi-year, non-exclusive agreement, Disney and McDonald’s will collaborate to add more fun to family mealtime with Happy Meal cross-promotional campaigns in the United States for select movies from Walt Disney Animation Studios, Pixar Animation Studios, Disney Live Action, Marvel Studios and Lucasfilm. The promotional alliance will begin in June with Incredibles 2, which arrives in theaters on June 15, followed in the fall by Ralph Breaks the Internet: Wreck-It Ralph 2, which debuts in theaters November 21.
McDonald’s recent “Commitment to Families” announcement is the latest in a series of customer-led changes that created new global nutrition criteria for Happy Meals, which will reduce calories, saturated fat, sodium and added sugar in many Happy Meal combinations. In June 2018, all Happy Meals offered on menu boards in the United States will be in line with Disney’s industry-leading nutrition guidelines.
“McDonald’s and Disney are two beloved family favorites and together with this alliance, we will create memorable moments for families,” said Morgan Flatley, McDonald’s USA Chief Marketing Officer. “As we continue to build a better McDonald’s, this relationship combines ingenuity in food and entertainment to encourage more balanced meal selections in our Happy Meals and inspire families in fun and innovative ways.”
“McDonald’s commitment to balanced Happy Meals allows our two companies to collaborate on new ways to bring the magic of Disney to McDonald’s consumers,” said Tiffany Rende, Senior Vice President, Corporate Alliances, The Walt Disney Company.
In 2006, Disney became the first major media company to establish nutrition criteria, associating its brands and characters with more nutritionally balanced foods. The guidelines, developed with national nutrition authorities and aligned to federal standards, promote the consumption of fruits, vegetables, whole grains, lean protein and low-fat dairy while limiting calories, saturated fats, sugars and sodium. Disney expanded the initiative in 2012 by introducing new standards for food advertising on programming targeted to kids and families. All food and beverage products advertised, sponsored, or promoted on Disney-owned TV channels where more than 25 percent of the audience is ages 12 and younger, and online platforms that are directed to children and families, are required to meet Disney’s nutrition guidelines.
In addition to McDonald’s recent nutrition enhancements, it has made ingredient improvements to popular children’s offerings, including removing artificial preservatives from Chicken McNuggets, serving chicken that is not treated with antibiotics important to human medicine and sourcing milk from cows not treated with rBST for milk jugs.
Several other markets which follow the U.S. Happy Meal program will also participate in the promotional alliance announced today, and will be in line with Disney’s nutrition guidelines, including: Puerto Rico, Aruba, Curacao, U.S. Virgin Islands (St. Thomas and St. Croix), Samoa, Suriname, and the Caribbean Islands (Dominican Republic and Trinidad).
About McDonald’s USA
McDonald’s USA, LLC, serves a variety of menu options made with quality ingredients to more than 25 million customers every day. Nearly 90 percent of McDonald’s 14,000 U.S. restaurants are independently owned and operated by businessmen and women. Customers can now log online for free at approximately 11,500 participating Wi-Fi enabled McDonald’s U.S. restaurants. For more information, visit www.mcdonalds.com, or follow us on Twitter @McDonalds and Facebook www.facebook.com/mcdonalds.
About The Walt Disney Company
The Walt Disney Company, together with its subsidiaries, is a diversified worldwide entertainment company with operations in four business segments: Media Networks, Parks and Resorts, Studio Entertainment, and Consumer Products & Interactive Media. Disney is a Dow 30 company and had annual revenues of $55.1 billion in its Fiscal Year 2017.
Hasbro Admits Mistakes with The Last Jedi Toy Releases
Hasbro Chief Executive Officer Brian Goldner was recently interviewed by Bloomberg (courtesy of MSN), and talked about some of the failures of Star Wars: The Last Jedi toy sales. In the interview, Goldner admitted that releasing the product to far in advance of the film’s release, may have played a major part in slow sales. Check out a snippet from the article below.
“The fact that we began to merchandise the film in September and the film came out in December was just too long a period of time to sustain retail interest,” Goldner, 54, said in an interview. It didn’t help that lots of other toys were hitting around the same time, he said, “with an array of entertainment initiatives coming to market.”
With The Last Jedi rollout, Hasbro and Walt Disney Co. had hoped to duplicate the success of 2015’s The Force Awakens. In both cases, they debuted toys in September — about three months before the movie reached theaters.
But when The Force Awakens came out, there was pent-up demand for all things Star Wars. It was the first film in a new trilogy, and fans lined up at midnight to snag action figures and lightsabers.
That strategy backfired in 2017 for The Last Jedi, the eighth episode in the saga. Hardcore fans still came out in September, but the momentum quickly faded. Sales ofStar Wars toys unexpectedly declined last year.
Hasbro’s overall revenue fell 2 percent in the fourth quarter, and its shares have lost 7.8 percent of their value this year.
Hasbro isn’t the only company that had a tough holiday season. Mattel Inc. saw sales plummet 12 percent in the fourth quarter — with girls’ toys, other than Barbie, performing especially badly.
Collectors and fans of every kind appreciate the eye for quality that can be found in Hasbro toys and collectibles. That’s why we at Entertainment Earth are proud of the selection of Hasbro products that we bring you every day. As one of the premier toy makers of all time, their toy lines have only gotten better over the years. If you’re looking for Star Wars, Transformers, or Marvel, you’ll find a great selection of Hasbro action figures right here. And if action figures aren’t your thing, then don’t worry, because that’s just the beginning of what Hasbro has to offer. This is one company that considers everyone their audience. From the greatest board games to some of the world’s favorite Hasbro dolls, including the Baby Alive line, we’ve assembled a great selection.
Bandai Hobby Star Wars 1/144 Death Star Attack Model Kit Coming Soon
Bandai is set to release an all new model kit in July based on the iconic Death Star trench scene from Star Wars: A New Hope. The upcoming model kit will cost you $39.99 when it hits stores, thanks to Bluefin distribution. Check out the details, along with several promotional photos of the upcoming kit below.
Recreate the iconic Death Star trench run from Star Wars: A New Hope!
This 1/144 model set comes with a partial cut away section of the Death Star Trench including one X-Wing which has marking options for Red 5, Red 3, and Red 2.
- X-Wing is 3.4 inches (8.6cm)
- Trench is 9 inches (22.9cm)
- 1/144 scale
- From Star Wars: A New Hope
- Includes different marking options
Bandai has become the leading toy company of Japan. The company holds many popular toy licenses in Japan, including Godzilla, Ultraman, Kamen Rider, the Super Sentai series (which they took part in creating), Gundam, and many others. Bandai America is the manufacturer and master toy licensee of some of the most popular brands in children’s toys and entertainment today, including Power Rangers, Ben 10, Dragon Ball Z, Digimon, Tamagotchi, and Girlz Connect.
GALLERY – LEGO Brickheadz – Captain Phasma (41486)
This LEGO® BrickHeadz construction character featuring Captain Phasma™ is fun to build using colorful LEGO bricks that recreate all of her iconic details from the blockbuster Star Wars: The Force Awakens movie, including Stormtrooper armor, helmet and a buildable cape. She also has a detachable blaster pistol and stands on a buildable collector’s baseplate with BrickHeadz icon for easy display in your home, office or anywhere you like.
LEGO Brickheadz – Captain Phasma
Original Retail: $9.99
UPC Number: 6 73419 28689 3
Build Instructions: PDF
The buildable LEGO® BrickHeadz construction character featuring Captain Phasma™ has authentic details from the blockbuster Star Wars: The Force Awakens movie, including iconic First Order Stormtrooper armor and helmet, buildable cape and a detachable blaster pistol.
Each LEGO® BrickHeadz construction character comes with its own buildable collector’s baseplate.
Baseplate measures over 1” (4cm) square and under 1” (1cm) high.
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