According to a new article over at CNBC, Wedbush Securities analyst Michael Pachter says that EA’s Star Wars: Battlefront II should rebound after an underwhelming initial rollout. After EA released the games micro-transaction model, gamers jumped on their social media accounts to protest the upcoming game.
This protest resulted in a release that was less than anticipated by EA. EA reacted promptly by temporarily removing micro-transactions. This coupled with the release of Star Wars: The Last Jedi, has led to a boost in sales.
“The sell-off in recent weeks appears overdone,” analyst Michael Pachter wrote in a note to clients Tuesday. “Although Star Wars Battlefront II had a weaker-than-expected debut in terms of its domestic physical sell-through, we believe that the loyalty of the Star Wars fan base, the game’s appeal as a holiday gift, and the release of Star Wars: The Last Jedi on December 15 will result in sales of the game bouncing back in the December retail month.”
Pachter notes that EA shares have “traded down significantly” since the end of October, EA has managed to recover with a 3% rise in shares. This recovery could either be attributed to the release of Star Wars: The Last Jedi, or the fact that EA has done away with Battlefront II’s micro-transactions.
Thanks goes out to Mike Smith for the heads up on this article.
About Star Wars Battlefront 2:
Star Wars Battlefront focuses on the fast frenetic battles that you love in the star wars saga. Fight dozens of troopers alongside memorable heroes like Darth Vader each with unique skills and attributes. Chances are you’ve already played the first one and Battlefront 2 promises to deliver where it fell short. You want a story mode? You want clone troopers? You want deeper gameplay? The team at DICE seems to be trying to please the fans with this one (unless you wanted those fun 32v32 battles from the originals).
- Jump into the boots of an elite special forces soldier, equally lethal on the ground and space, in an emotionally gripping new Star Wars campaign that spans over 30 years and bridges events between the films’ Star Wars: Return of the Jedi and Star Wars: The Force Awakens.
- The Ultimate Star Wars Battleground! A Star Wars multiplayer universe unmatched in variety and breadth where up to 40 players fight as iconic heroes, authentic-to-era troopers and in a massive array of vehicles on land and in the air – as battle rages through the galaxy.