Lucasfilm is reporting that the release of the Star Wars: The Acolyte trailer has broken records for their digital-only Disney+ series. The company claims that since the release of the trailer for The Acolyte, it has garnered 51.3 million views in its first 24 hours.
Digging into those numbers, the YouTube trailer currently has 7.4 million views, and the trailer on X has 7.5 million views. As for Facebook and Instagram, well I can’t see those numbers, but if it is similar across all social media platforms you can expect similar views on each of them. I haven’t seen numbers for TikTok and the trailer is not on Threads. This equals a total of about 29.7 million (without TikTok’s number).
Could they be counting interactions where people have uploaded the trailer to their own social media accounts? Possibly. YouTube does give them insight to that, because the video would be marked as a copyright violation by YouTube’s systems. Is that enough to get it to 51.3 million? I don’t know, I guess we will just have to trust Lucasfilm on this one.
In any case, I am excited for the new series and eagerly counting down the days to June 4.
The trailer introduced several new characters, and gave fans their first look at the High Republic era — 100 years before the events of Star Wars: The Phantom Menace, and previously explored only in publishing and animation — in live-action. In addition, the official key art for The Acolyte was revealed alongside the trailer, and it was announced that the series will debut June 4 on Disney+ with a two-episode premiere.
In The Acolyte, an investigation into a shocking crime spree pits a respected Jedi Master (Lee Jung-jae) against a dangerous warrior from his past (Amandla Stenberg). As more clues emerge, they travel down a dark path where sinister forces reveal all is not what it seems….
