Hasbro has officially extended its long-standing partnership with Disney Consumer Products, securing a multi-year agreement to continue developing toys and games for the Star Wars and Marvel franchises. This renewal ensures that Hasbro retains global merchandising rights for these iconic brands, allowing the company to produce a wide range of products, including action figures, collectibles, and board games.
Under the extended agreement, Hasbro will continue to offer fan-favorite product lines such as Star Wars’ The Black Series and The Vintage Collection, bringing characters from the Star Wars galaxy to life. Additionally, the company will maintain its popular Marvel Legends action figure series, featuring characters like Spider-Man and Black Panther. Hasbro also plans to develop products inspired by Disney Jr.’s animated series, including Marvel’s Spidey and his Amazing Friends and the upcoming Marvel’s Iron Man and his Awesome Friends, catering to audiences ranging from preschoolers to adult collectors.
Beyond toys and games, Hasbro maintains a separate licensing arrangement with Disney that integrates Marvel characters into its Magic: The Gathering trading card game, further underscoring the depth and continued growth of their strategic relationship.
Tim Kilpin, Hasbro’s President of Toys, Board Games, Licensing, and Entertainment, expressed enthusiasm about deepening the relationship with Disney, noting the opportunity to generate fresh and exciting play experiences derived from the vast universes of Star Wars and Marvel. Paul Gitter, Disney Consumer Products’ Executive Vice President, emphasized the ongoing collaboration aimed at delivering innovative products that resonate with fans and bring them closer to their favorite stories and characters.
This extended partnership between Hasbro and Disney Consumer Products ensures that fans can look forward to a continued array of engaging and innovative products from the Star Wars and Marvel universes.
